
Real-World Talk.
Real-World Evidence.
Real-World Hope.

As the founder of Evidence in StyleTM, I translate complex cancer concepts into stories that are relatable and memorable.
“When science becomes clear, people become confident.”

Fit for Purpose: How to Know If Your RWD Is Ready to Wear When we talk about real-world data (RWD) in oncology, one of the most important, but often overlooked, questions is this: Is this data fit for purpose? In other words, is it ready to wear, or does it need a little tailoring… or

If you’ve ever heard someone say they were diagnosed with stage 1 or stage 4 cancer and wondered what that really means, you’re not alone. “Stage” is one of the first things doctors figure out after a cancer diagnosis. It tells us how far the cancer has spread, how serious it is, and what kind

Why RCTs are haute couture, but RWE is ready-to-wear: practical, diverse, and inclusive. Picture this: a stunning, designer gown strutting down the runway at Paris Fashion Week. It’s breathtaking, crafted with precision, tailored to perfection, and designed for maximum impact. But could you wear it to work? To the grocery store? On the subway? Probably