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Real-World Hope.

At Evidence in Style, we’re making Sense of cancer, one metaphor at a time.


As the founder of Evidence in StyleTM, I translate complex cancer concepts into stories that are relatable and memorable.

“When science becomes clear, people become confident.”

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Latest EIS notes

  • EIS 301.3 – Fit for Purpose: How to Know if Your RWD is Ready-to-Wear?

    EIS 301.3 – Fit for Purpose: How to Know if Your RWD is Ready-to-Wear?

    Fit for Purpose: How to Know If Your RWD Is Ready to Wear When we talk about real-world data (RWD) in oncology, one of the most important, but often overlooked, questions is this: Is this data fit for purpose? In other words, is it ready to wear, or does it need a little tailoring… or

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  • EIS 101.2 – What is Cancer Stage?

    EIS 101.2 – What is Cancer Stage?

    If you’ve ever heard someone say they were diagnosed with stage 1 or stage 4 cancer and wondered what that really means, you’re not alone. “Stage” is one of the first things doctors figure out after a cancer diagnosis. It tells us how far the cancer has spread, how serious it is, and what kind

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  • EIS 301.2 – From Runway to Real Life: Translating Clinical Trials into Real-World Outcomes

    EIS 301.2 – From Runway to Real Life: Translating Clinical Trials into Real-World Outcomes

    Why RCTs are haute couture, but RWE is ready-to-wear: practical, diverse, and inclusive. Picture this: a stunning, designer gown strutting down the runway at Paris Fashion Week. It’s breathtaking, crafted with precision, tailored to perfection, and designed for maximum impact. But could you wear it to work? To the grocery store? On the subway? Probably

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